I’m Beth Thompson (née Chapman), a Fractional CMO helping founders and leadership teams build iconic, scalable brands that win in today’s competitive market.

With over a decade of experience in brand and growth strategy, I’ve worked across startups, scale-ups, and investor-backed businesses in the UK and US. I founded and scaled Leaf Envy, a design-led consumer brand that grew to a multi-million valuation before being acquired in 2024. That journey taught me firsthand the realities of growth: bootstrapping, fundraising, hiring (and firing), pivoting, and ultimately creating a brand that inspired a loyal customer community.

Now, I partner with founders and CEOs as a Fractional CMO, working across three key sectors:

	•	Consumer Lifestyle
	•	Health & Wellness 
	•	Luxury & Travel 

I help businesses to:
	•	Create growth strategies that deliver measurable results
	•	Define differentiated, defensible brand positioning
	•	Unlock new revenue opportunities across DTC, retail, and partnerships
	•	Build marketing playbooks, processes and scalable teams

What sets me apart is that I’ve sat in the founder seat myself — I understand the pressure, the ambition, and the juggle of scaling a business. My mission is to energise and equip founders with the clarity, strategy, and momentum they need to succeed boldly.

Fractional CMO

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Fractional CMO

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