Dan Rook

Dan Rook is the Founder and Leaf Executive of CHASH The Fine Tea Co., where they have sourced and created premium teas since 2009. Inspired by a desire for better quality tea, Dan transitioned from a career in national press to the tea industry, hosting events and creating bespoke blends. They also serve as a Fractional CRO for Fractionality Ltd, where Dan analyzes and improves sales and marketing strategies. Previously, Dan held various leadership roles in the newspaper industry, showcasing a strong background in creative solutions and sales. Dan earned a BA Hons in Leisure & Tourism Management from the University of North London.