FRAMA
Vivi Toft is an accomplished E-commerce Specialist with a strong background in digital marketing and customer engagement across various organizations. Currently employed at FRAMA since August 2023, Vivi previously served as an E-commerce Coordinator at Fresh.Land, leading a team to achieve a 30% increase in social media engagement. Prior experience includes roles at Eat Grim, Planto Momma, and Casamona International, where Vivi demonstrated skills in content creation, performance marketing, and SEO, resulting in significant increases in website traffic and sales. Additionally, Vivi has managerial experience from Episode and marketing strategy expertise from GRUNDFOS. Educationally, Vivi holds a Master of Science in International Marketing from Aalborg University and a Bachelor of Marketing from Bucharest Academy of Economic Studies.
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FRAMA
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Based in Copenhagen’s Nyboder neighborhood, FRAMA is a multi-disciplinary design brand that creates lifestyle objects that inspire the senses and encourage mindful living. With an emphasis on natural materials, simple geometries, and uncompromising quality, FRAMA’s work connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic. Since the launch of its first collection in 2011, FRAMA has embraced an organic and collaborative approach to design, a practice that is equally inspired by the old and the new, and by digital technologies and analog traditions. Its naturalistic, hands-on approach to design and production has allowed the brand to create a unified aesthetic across a growing range of product collections, including furniture, scents and skincare, lighting, home objects, fabrics, books, interior architecture, and meaningful design solutions and kitchens.