Frame & Ledger builds the operating system underneath hybrid (B2B2C) custom manufacturers on Shopify. We're the firm you bring in when the operational layer is the thing keeping you stuck.

We work with founder-operators, CEOs, and the ecommerce, marketing, and operations leaders inside their teams. The infrastructure we build runs your business; your team operates it with us during the engagement and continues operating it after (with our continued partnership or in-house). We are not the firm you bring in to replace the people already in the seats.

FOUR SYSTEMS. ONE OPERATING LAYER.

1. Native Shopify CRM: multistep quoting, draft-order deals, B2B pipeline stages, all inside Shopify admin.

2. The Ledger Dashboard: true MER, true profit, the number you can actually defend to the founder.

3. The Hydrogen Storefront: one codebase, two buyer paths. D2C transactional checkout and B2B configurator-driven quoting on a single foundation.

4. The Content Engine: Sanity Studio configured for Hydrogen and omnichannel scheduling.

Proof. In April 2026, Alex Hormozi featured Optimum Works. We built the system behind the numbers: $2.5M → $3.6M TTM revenue (+44% YoY), $384K → $540K TTM profit (+40% YoY), operating margin held across both years.

Frame & Ledger takes a small number of clients per year. Request a consultation to see if there's a fit — the first conversation is a 30-minute call with Adam or Jon.

— Adam Wells, CEO & Growth Architect 
— Jon Wells, CTO & Enterprise Architect 

Frame & Ledger LLC — "Measure twice. Scale once."


Frame & Ledger

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Frame & Ledger

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