FrameCoach is decision support for camera operators. We help filmmakers, videographers and content creators capture cleaner, more consistent footage with less guesswork on set and less fixing in post.

The problem we solve is simple but costly: most creators struggle to translate the look they want into the right camera decisions fast enough. You're managing time, people, locations and story while making complex technical calls on a small screen under pressure. You settle for shots that look acceptable in the moment, then discover in post that highlights clipped, shadows got noisy, or skin tones shifted between takes.

Cameras show you instruments. Zebras, waveforms, histograms. They tell you what's happening. FrameCoach tells you what to do about it.
Here's how it works: you choose a goal in plain language (protect highlights, reduce noise, keep skin tones natural) and FrameCoach analyses your frame and current settings to give you exactly three actions, ranked by impact. Each recommendation explains what to change, why it matters, and what tradeoff you're making. No black boxes. No hidden decisions. Transparent guidance you can trust and learn from.

We're building camera-aware profiles because generic advice doesn't cut it. Different cameras behave differently, and our recommendations reflect that. We currently support Sony and Canon models, with more brands coming soon.

FrameCoach is not a replacement for learning cinematography. We're a coach, not a crutch. Every recommendation teaches you something about why it works, so you build intuition instead of dependency.
Built for shoots without a dedicated DoP. Built for one-take scenarios where mistakes are costly. Built for creators who want to spend more time telling stories and less time second-guessing settings.
Better shots, faster.

FrameCoach

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FrameCoach

Org chart

Teams

Offices

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