Leonardo Assad

Leonardo Assad has a diverse work experience spanning various industries. Leonardo began their career as a Copywriter at Leo Burnett in 2006, where they collaborated on creative advertising projects until 2009. Leonardo then worked as a Copywriter at Young & Rubicam from 2009 to 2010. In 2011, they became a Partner at TOR99 and held this position until 2013. Following this, they served as a Copywriter at Serviceplan Group from 2014 to 2015. In 2016, they worked as a Strategy Consultant - MBA Project at Axiom Real-Time Metrics for a short period. Leonardo'scareer then took him to Boston Consulting Group (BCG) where they worked as a Strategy Consultant from 2017 to 2019. In 2020, they joined GetYourGuide as a Senior Strategy & Operations Manager until November, when they transitioned to FRAMEN as the Head of Growth, responsible for expanding the network of advertising screens across various locations in EMEA. Most recently, they took on the role of Director of Growth at FRAMEN, where they continue to drive growth and revenue-sharing opportunities for TV screen owners.

Leonardo Assad holds a Master of Business Administration (M.B.A.) degree from ESMT Berlin, which they obtained in 2016. Prior to that, they completed their Bachelor's Degree in Communication and Media Studies at Universidade de Brasília from 2002 to 2006. In addition to their formal education, they have obtained various certifications. Leonardo became a Certified Scrum Master by Scrum Alliance in December 2017. In September 2016, they completed a course called "The Digital Garage" offered by Google. Leonardo also obtained a certification in "Clean Energy and Green Infrastructure – Innovation at the nexus of politics and society" from UBC Sauder School of Business in August 2016.