Cherry Freeman is an accomplished entrepreneur and investor with significant experience in both venture capital and technology sectors. As the Founder and General Partner of Hiro Capital since January 2019, Cherry focuses on investments in video games, metaverse technology, and digital content. In addition to this role, Cherry serves as a Non Executive Director for multiple companies including Incredibuild, machinations.io, Frameplay, FitXR, and Lightfox Games, contributing expertise in SaaS, game economies, and VR fitness solutions. Furthermore, Cherry is the founder of LoveCrafts, a leading global e-commerce platform for crafts. Cherry holds a first-class degree in History from the University of Cambridge.
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