Rita Mäkelä

Rita M. is a marketing professional with extensive experience in digital marketing and client management. Currently serving as a Marketing Executive at ArtBot since May 2025, Rita specializes in Dynamic Creative Optimization (DCO) to develop efficient marketing campaigns while overseeing the full campaign process. Prior roles include a Marketing Volunteer at ON A MISSION, where Rita implemented digital marketing strategies across Google Ads to support international initiatives, and a Marketing Apprentice at Taylor & Francis Group, developing diverse digital marketing campaigns. Rita's career began as a Customer Advisor at B&Q, providing excellent customer service across various departments. Rita holds a Level 3 Digital Marketing Apprenticeship from Multiverse and a BTEC Diploma in Health and Social Care from The Nobel School.