Frameworks MKTG
Michelle Keefer, MA, MBA, is an experienced marketing professional and entrepreneur currently serving as the Founder and CEO of Frameworks MKTG, a talent on-demand marketing agency focused on supporting biotech and climate tech companies. Keefer's extensive background includes roles as Fractional Head of Marketing at X-Company, where significant growth was achieved in client numbers, and as CEO of MKConsulting, which emphasized strategic marketing and consumer insights. Additional experience encompasses leadership positions in marketing and development at Pressable, regional marketing management at M/I Homes, and various roles in healthcare marketing. Keefer holds advanced degrees in business administration and applied design research, as well as a bachelor's degree in mass communication with a focus on advertising.
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Frameworks MKTG
This agency was created to be a professional haven for good marketers, while also creating a niche pathway for brands to work with good marketers. We are a marketer's dream department, with a business model that helps organizations achieve long term, sustainable growth. We help mature brands transition from surviving to thriving by leading strategic objectives across disciplines using an integrated implementation framework. For the talent that works here, we have a supportive community that supports the unique work-life balance demands of traveling full-time, raising families, or managing multiple sources of income. For the brands that commit to working with us, we provide long-term strategic planning as well as tactical execution, without committing to hiring and managing resources for full-time staff. For marketers that have overwhelming production needs without internal resources and are tired of being burned by agencies that aren’t well-rounded or lack follow-through, we offer reliable access to experts that fulfill digital, traditional, product, and event marketing needs. ‘Frameworks’ comes from the implementation framework we use to coordinate human-centered strategic processes with available resources to define work product, metrics, and vision road mapping. ‘MKTG’ is a nod to the academic influences in the implementation framework as well as recognizing the bridge required between academic marketing vs industry marketing for effective and sustainable business success.