Franco
Lexi Trimpe is an experienced Integrated Communications Manager specializing in digital strategy and program management, with a career spanning several reputable companies. Since July 2018, Lexi has contributed to Franco in various roles, focusing on integrated strategy development, content marketing, and data-driven program analysis across industries including B2B, B2C, nonprofit, and e-commerce. Previous experience includes serving as Lead Food Writer at Thrillist, where Lexi produced weekly food and cocktail features, and as Web Editor at Hour Media, overseeing social media and digital content. Additional roles include freelance contributions at Eater and editorial positions at Hour Media. Lexi holds a Bachelor's degree in Journalism from Wayne State University, obtained in 2015.
Franco
We deliver “big agency” programs while simultaneously being flexible, attentive and nimble – a benefit of being a mid-size agency with an unwavering commitment to our people, clients and community. We serve organizations in the healthcare, consumer, nonprofit, professional services, education, automotive/mobility and technology industries. Described as true partners by our clients, we pride ourselves on our ability to effectively build great relationships with our clients and immerse ourselves in their business. We bring together our diverse specialties and skill sets to build integrated communications programs that deliver maximum impact. Our integrated programs include a wide range of owned media (website, email marketing, video), shared media (social media), earned media (media relations) and paid (digital/social/traditional advertising). As an agency driven by data and powered by people, we combine analytics and insights with relationships and instincts to tie everything together. These concepts work in harmony together and are the essence of the Franco difference.