Rob McElroy

Rob McElroy is an accomplished professional with extensive experience in marketing technology and operations across multiple industries. As the Global Digital Director at frank green since July 2025, Rob leads digital initiatives to enhance global strategies. Prior to this role, Rob served at AG1, overseeing marketing operations and technology, and led significant projects at Anheuser-Busch and Anheuser-Busch InBev, focusing on consumer data integration and MarTech strategies. With a background in innovation management at Totes Isotoner and entrepreneurial experience as the owner of Cross Bridge Trading, Rob combines technical expertise with strong leadership skills to drive impactful results. Rob holds an MBA from Melbourne Business School and a BFA from Loyola University Chicago.