Catherine Barr

We are a creative translation, transcreation & copywriting agency based in London, UK. We can craft original copy for any culture, build a whole new tone of voice, and translate your idea by going beyond the words on the page. We work with a network of native-speaking talent from around the world. Excellent writers, with a range of specialisms, they craft copy that’s fluent and compelling, whatever language or market it’s targeting. Overseen by a team of linguaphiles (a.k.a. Account Managers), every job is given bespoke treatment. We interrogate the brief, audience and objectives to produce top-notch copy that’s right for your brand. Translation It takes time and energy to build a brand or create an ad campaign. Uninspired literal translations can undo that hard work in a heartbeat. That’s where creative translation comes in. From editorial and marketing comms to b2b content, market research stimulus and full advertising campaigns — we translate the idea behind the words. Creation When we’re producing creative from scratch we start by interrogating the job the copy needs to do and the reaction it needs to spark — whatever the market, whichever the language. Then we engage with the challenge of crafting words to shape that outcome, whether it’s for TV, print, editorial, social, or developing and writing an entire campaign idea. Tone of Voice Every brand needs a voice, whether it’s honest or earnest, witty or wild. We build that tone with strategic expertise and considered craft, so that the way you speak is unique. Then we make a blueprint so that you can talk to anyone, anywhere, without ever losing your voice. Cultural Consultation Everyone knows that travelling abroad is a whole lot easier with insider knowledge, and that’s as true for brands as it is for tourists. We can provide an expert eye, a local ear, and the sound advice you need to ensure your campaign is coherent, compelling and risk-free before it makes its debut to a new market and culture.