Fred & Ginger is a UK-based supplier of high-quality pet treats, toys, and pastes — serving leading supermarkets and high-volume retailers across the country.

We don’t sell direct to consumers, and we don’t operate in the crowded pet food market. Instead, we focus on what makes a pet happy beyond mealtime — from innovative chews and snacks to playful toys and tasty pastes, all designed with care, character, and affordability in mind.

We operate under our own brand, Fred & Ginger, and also supply custom-branded ranges for our retail partners. Some of our products are created under license with beloved character brands like Scooby-Doo and Garfield, helping retailers stand out in a competitive market.

With manufacturing partners in the UK, Germany, and India, and a team of freelance nutritionists and designers, we specialize in creating retail-ready products that meet the strictest quality standards — while keeping things agile, efficient, and consumer-focused.

We believe in smart, collaborative partnerships with our customers and supply chain — bringing structure, speed, and innovation to every launch.

Fred & Ginger

Org chart

Teams

Offices