LA

Laura Allen

Brand/Product/Growth Strategist and Corporate Partnerships Lead at Freda

Laura Allen has a diverse work experience spanning various industries and roles. Laura is currently working at Spotify as a Product Manager, a position they have held since October 2021. Prior to that, they served as a Consumer Insights Lead at Spotify from April 2019 to September 2021.

Before joining Spotify, Laura worked as a Product/Innovation Strategist Freelance at Runpath, a creative fintech company owned by Experian. Their responsibilities included leading rapid prototyping and innovation projects for clients in the financial industry. Laura started their role in November 2017 and the end date is unknown.

Laura also served as a Brand/Product/Growth Strategist and Corporate Partnerships Lead at FREDA HEALTH PRODUCTS LIMITED, a subscription tampon company. Their role involved disrupting the period products sector and delivering organic tampons and pads. Laura started this position in September 2017, and the end date is unknown.

Additionally, Laura founded their own product development consultancy called ITOA Strategy in July 2018. The consultancy focused on providing strategic and operational help to startups and companies striving for innovation and relevancy. Laura served as the Founder until April 2019.

Prior to that, Laura worked as a Product Marketing Consultant at MyTutor.co.uk, an online personal tuition platform. Laura assisted the founders in defining the brand, testing product propositions, and driving brand consistency across the platform. Their role lasted from July 2017 to November 2017.

Earlier in their career, Laura worked as a Strategy Lead at Bandstand, a consumer energy company, where they developed the pitch strategy and created the brand. Laura also led research, innovation workshops, and improvements to the user experience. Their role spanned from December 2016 to November 2017.

Before that, Laura worked as a Product Manager at Polaroid Swing, where they co-developed the go-to-market product, managed a successful US launch, and led product iterations. Laura started in May 2016 and finished in December 2016.

Laura's experience also includes working at Saatchi & Saatchi in both New York and London. In New York, they served as a Senior Strategist, leading the strategy for Olay campaigns and mentoring junior account team members. Laura also worked on consumer intelligence projects and managed global and regional research. Their tenure lasted from September 2015 to May 2016. In London, Laura started their career as an Account Executive and later became a Planner, working on global campaigns for head&shoulders and Olay. Laura worked at Saatchi & Saatchi London from July 2011 to November 2014.

Laura Allen obtained a Bachelor's degree in Modern and Medieval Languages, with a focus on French and Spanish, from the University of Cambridge. Laura attended Gonville & Caius College from 2007 to 2011. In 2010, they briefly studied at Underground, focusing on a creative school called Escuela Creativa. Prior to their university studies, they attended Uppingham School in Rutland from 2004 to 2006. Laura started their education at St. Paul's Girls' School in London, where they studied from 1999 to 2004. Laura also obtained a certification in "Designing Voice Interactions" from Mobile UX London in June 2018, collaborating with Amazon.

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