Fabian Riesen is a strategic marketing and sales leader with over 15 years of experience in the food industry. Currently serving as the Head of Sales & Marketing Retail at Fredag AG since 2025, Fabian drives integrated initiatives to enhance market presence and grow revenue. Previously, Fabian held roles including Head of Marketing & Product Management at Averdi and Global Business Development Manager at Barry Callebaut, where they focused on innovation, market expansion, and cross-departmental collaboration. Fabian's educational background includes advanced studies in Marketing from ZHAW School of Management and a Bachelor of Science in Business Administration from Fachhochschule Nordwestschweiz.
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