FreeAgent is cloud-based accounting software targeted at small businesses and their accountants.

Information Technology

FreeAgent

FreeAgent's headquarters in Edinburgh, United Kingdom

The User Research Team at FreeAgent conducts systematic investigations to understand the needs, behaviors, and motivations of small-business users and their accountants. By leveraging various research methodologies, the team provides critical insights to inform product design, enhance user experience, and drive user satisfaction.

User Research Team

The Marketing Team at FreeAgent is responsible for promoting the company’s cloud-based accounting software to small businesses and their accountants. This team devises and implements marketing strategies, manages automated marketing campaigns, handles public relations, and organizes events. Additionally, they create engaging content, oversee social media communications, and support sales development efforts, aiming to enhance brand visibility and drive customer acquisition.

Marketing Team

The Product and Design Team at FreeAgent is responsible for envisioning, planning, and creating intuitive and user-friendly features for the company's cloud-based accounting software. This team collaborates closely to conduct user research, develop design systems, and oversee product management, ensuring that the software meets the needs of small businesses and their accountants effectively.

Product and Design Team

The Engineering Team at FreeAgent is responsible for the design, development, and maintenance of the company's cloud-based accounting software. This includes overseeing corporate IT infrastructure, ensuring platform reliability and scalability, enhancing data analytics and security, and supporting both product and platform engineering efforts to deliver seamless functionality to small businesses and their accountants. The team collaborates closely to innovate and implement technology solutions that streamline accounting processes for users.

Engineering Team

The Accounting and Support Team at FreeAgent provides expert financial advice and technical assistance to small business users and their accountants. They ensure users effectively utilize the cloud-based software, troubleshoot accounting issues, and contribute to continuous product improvement through customer feedback.

Accounting and Support Team

The Account Management team at FreeAgent builds and maintains strong relationships with small business clients and their accountants, ensuring they effectively utilize the cloud-based accounting software to meet their financial needs. The team provides personalized support, onboarding assistance, and ongoing training to enhance customer satisfaction and retention.

Account Management

The People Operations Team at FreeAgent oversees all aspects of human resources, including talent acquisition, employee engagement, performance management, and professional development. They ensure that the company's culture and policies support a productive and positive work environment for all employees.

People Operations Team

The Leadership Team at FreeAgent is responsible for setting the strategic direction of the company, driving growth and innovation in its cloud-based accounting solutions. Comprising key executives from product development, technology, finance, sales, and marketing, this team collaborates to enhance product offerings, optimize financial performance, and expand market reach while ensuring alignment with the company's vision to support small businesses and their accountants.

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Marketing Team

Product and Design Team

Engineering Team