Here’s what we believe: The American spirit isn’t something in a history book. It’s alive. Right now. In the veteran organizing memorial services. The teacher inspiring students to care. The neighbor who sees what needs doing and does it. 

We started selling flags in 1980—Dwight Morris in his Chicago attic, building something that mattered. Forty-five years later, his daughter Liz leads us, and we’re still at it. Every U.S. flag we make is crafted in America. 

But honestly? The flags aren’t the point. 

The point is what they represent. The moments they mark. The stories behind them. That’s why we host Tales of American Spirit—a monthly podcast where CEO Liz Morris and Bill LuMaye talk to people making a difference. Veterans. Teachers. Small business owners. The ones who show up. 

We share customer stories too. Why people fly their flags. What they mean. The traditions worth keeping alive. 

Because here’s the thing: Every community has people worth celebrating. Every flag tells a story. And the American spirit isn’t something we had, It’s something we create, every day, together. 

That’s what we’re here for. To shine a light on the Americans who remind us what’s possible. To provide the symbols that bring us together. To help you tell your story. 

Listen to the podcast. Share your flag story. Be part of what we’re building. 

Hillsborough, NC

Freedom and Glory

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