Cerina T.

Growth Lead, Digital Acquisition at Freely

Cerina T. has extensive experience in growth marketing and digital acquisition. Cerina currently works as a Growth Lead at Freely, where they focus on evolving travel insurance and implementing data pipelines. Cerina has successfully optimized cost and doubled ROAS. Previously, they served as a Growth Manager at MILKRUN and a Growth Marketer at Finder, where they managed app growth marketing, collaborated with product managers, and analyzed audience data for optimization. Cerina also worked as a Digital Marketing Manager and Specialist in banking and loans at Finder and as a Digital Marketing Executive in banking and telco. Overall, Cerina T. has a proven track record in driving growth and implementing effective marketing strategies.

Cerina T. completed their education history as follows:

- From 2011 to 2015, they attended the S P Jain School of Global Management, where they obtained a GBBA degree in Marketing.

- In 2012, they briefly studied at the Schulich School of Business - York University as an exchange student.

- Prior to their higher education, they attended Petra Senior High School from 2008 to 2011, completing their A Level degree in Social Science.

- Additionally, they have obtained several certifications, including Cerina Codes Plus from Cerina Codes Australia in 2023, Branch Fundamentals for Mobile Growth from Branch in 2021, and DataRobot Essentials from DataRobot in 2020. Other certifications include SheHacks2019 from Girl Geek Sydney in 2019, Introduction to Data Studio from Google in July 2019, Python Programming from General Assembly in 2019, Outbrain Professional from Outbrain Academy in 2018, Digital Analytics from General Assembly in 2017, Google Analytics from Google in January 2015, Google Tag Manager Fundamentals from Google in 2015, Google AdWords from Google in June 2015, LinkedIn Marketing Solutions Fundamentals from LinkedIn in June 2021, LinkedIn Marketing Strategy from LinkedIn in June 2021, and Apple Search Ads from Apple in February 2022.

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