Lysa Lewin

Lysa Lewin currently serves as the Vice President, Regional Team Leader for California at Freeman Company since September 2021, and also holds the position of Director of Sponsorship for the PCMA Northern California Chapter since January 2024. In addition, Lysa is the Chief Cheerleader for San Francisco Gold and has been a member of Chief since February 2022. As the Founder of LEAD Destinations, a sales and marketing organization, Lysa focuses on generating qualified leads and securing bookings for cities and venues. Lysa's extensive experience includes serving as the SVP of Convention Sales at San Francisco Travel Association from November 2000 to March 2020, where management and strategic leadership of a team was key in driving business to local hotels and venues. Prior experiences include Regional Vice President at MeetingMakers, Associate Director of Sales at Hyatt Regency San Francisco, and Sales Manager at Hyatt Hotels Corporation.