Sally Lu

Sally is an experienced industry professional with a rich background across both above-the-line (ATL) and below-the-line (BTL) agencies. She began her career as a financial analyst before shifting to the brand and marketing field. She built strong partnerships with brands from various industries, including technology, media, telecommunications, luxury automotive, pharmaceutical, and top-tier consumer brands.

At Freeman, Sally oversees Freeman’s three China offices in Shanghai, Beijing, and Guangzhou. She brings forth her expertise, insights, and tailored solutions to help her team drive strategic efforts to get clients to the forefront of their industry.

Before joining Freeman, Sally’s strategic outlook and sharp business acumen were instrumental in spearheading her previous agency’s growth over the past few years, increasing efficiency, establishing partnerships with outstanding talent in the industry, and successfully repositioning the business exhibition company to a reputable brand experience agency in the market.