Rafi Halevi is currently the Vice President of Retail Sales and Head of the Chery brand at freesbe, where they lead the brand's strategy, operations, and commercial performance in Israel. With over 25 years of experience in the automotive industry, Rafi previously served as the Sales Director for Hyundai in Israel at Colmobil Corp. from 2012 to 2019 and later took on the role of Head of the Fleets Division until 2024. Rafi holds an MBA in Strategy from Ono Academic College and is pursuing a Bachelor's degree in Business Administration from The Open University of Israel, demonstrating a commitment to ongoing professional development and effective leadership.
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