freesbe
Ron Atya is an experienced marketing professional with a diverse background in various leadership roles. Currently serving as the Marketing Manager at Carasso Motors since January 2023, Ron previously held the position of Marketing Communication Manager at UMI Group from 2020 to January 2023, overseeing brands such as Chevrolet, Cadillac, and Isuzu. Ron's earlier experience includes a brief tenure as a Marketing Manager for Pitchon Lev, and significant roles at Glikman Shamir Samsonov and Ogilvy as both Account Manager and Senior Account Manager from 2015 to 2019. Ron Atya holds a Bachelor's degree in Communication and Media Studies from Sapir College, completed in 2015.
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freesbe
Freesbe is Israel’s oldest vehicle importer and one of the country’s largest. The Group imports and distributes vehicles, provides support services in the vehicle sector and leasing services, and has played a seminal role in developing Israel’s vehicle industry. Since 1948, the company has imported and distributed Renault vehicles from France making it the world’s oldest importer of Renault. Since 1992, the company has imported and distributed Nissan vehicles, luxury Infiniti cars since 2009 and Dacia vehicles since 2015. The Group offers a wide variety of vehicles, including family cars, executive cars, luxury lines, minivans, off-road vehicles and trucks, and since 2011 two wheel vehicles through Metro Motors, which imports and distributes Yamaha, San-Yang and Kawasaki to Israel and variety of operative vehicles. Since 2013, the company has imported the heavy mechanical equipment of Case, Atlas Kopko and Power Screen. Activities include importing, marketing and distribution, a trade-in network, financing solutions, insurance and an advanced services network. The company has about 1,500 employees in overall activities. The Group is one of Israel’s most solid due to its financial strength, low leverage,and conservatism alongside adapting operations to changing market conditions.