Ali Gray

VP & Executive Creative Director at Freethink Media

Ali Gray has a diverse and extensive work experience in various roles within the media industry. Ali is currently working as the Executive Creative Director at Freethink starting from January 2023. Prior to this, they served as the Content Director and Creative Consultant from September 2021 to January 2023, where they contributed their expertise in content creation and creative consulting.

From 2016 to 2021, Ali held significant positions at Hearst UK, including Director of Branded Content and Senior Editor, HMI. In their role as Director of Branded Content, they built and led the Hearst Studio team, overseeing branded content production and execution across multiple brands. Ali was responsible for developing the team's strategy and setting the creative tone. As Senior Editor, HMI, they contributed to the overall editorial process.

Before joining Hearst UK, Ali worked at Telegraph Media Group as a Multimedia Commissioning Editor from 2014 to 2016. In this role, they commissioned and edited content across various platforms and sections of The Telegraph. Ali managed native campaigns and branded partnerships and also served as an online editor for multiple micro-sites.

Ali's experience also includes a role as a Senior Digital Writer at Time Inc. UK in 2014, where they contributed to the digital content of Marie Claire magazine. Ali has also worked at NBCUniversal, where they served as an Editor for iVillage UK and later as a Senior Editor for iVillage from 2009 to 2013. In these roles, they executed editorial strategies and contributed to the development of prominent women's lifestyle brands.

Ali'scareer started at Hearst Magazines, where they worked as an Editorial Assistant for REDBOOK in 2008 and as an Editorial Intern for O, The Oprah Magazine in 2007-2008. Prior to this, they gained early experience as an Editorial Assistant at Carolina Woman, Inc. from 2006 to 2007.

Overall, Ali Gray has developed a strong expertise in creative direction, branded content production, commissioning and editing, and digital writing throughout their career in the media industry.

Ali Gray has a Bachelor's degree in Journalism from the University of North Carolina at Chapel Hill.

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Timeline

  • VP & Executive Creative Director

    January, 2023 - present

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