Peter Boddington

Peter Boddington is a seasoned marketing professional with extensive experience in CRM systems and business analysis. Currently serving as a Senior Manager at Freeths since June 2023, Peter is leading the implementation of the firm's inaugural CRM system, Dynamics for Sales, while also supporting its Marketing and Events team. Prior to this role, Peter worked as a Senior Marketing Analyst at Bridon-Bekaert The Ropes Group, where the focus was on performance segmentation and customer analysis. Additional experience includes a position as a BD Executive at RSM UK LLP, a Business Analysis Manager at Eversheds, and a Marketing Manager at Gordons LLP. Early in career, Peter was the National CRM Manager at Baker Tilly, overseeing key CRM initiatives. Peter holds a degree in Business Studies from Northumbria University, complemented by a strong educational background from Highfields School in Wolverhampton.