Eric Mitchell

Eric plays a key role in ensuring the continued growth of the Freeview Play platform.

In 2018 Eric helped to negotiate the £125 million investment from Freeview’s shareholders to secure the future of free-to-air TV in the UK.

The agreement has allowed Freeview to launch on mobile, furthering its evolution into a fully hybrid platform. Freeview Play is now the UK’s fastest-growing TV platform.

Eric also oversees Freeview Play’s contracts with manufacturers and content providers to ensure that it continues to serve all parties and deliver the best possible viewer experience.

Eric is a chartered accountant and, prior to joining Digital UK, he worked for an independent accountancy.