Fred Lu

Fred Lu is an accomplished product management and engineering professional with extensive experience in the adtech and digital advertising sectors. Currently serving as Product Director, DPE and Optimization at FreeWheel since May 2024, Fred has previously held significant roles including Director of Product Management at Appier and Senior Technical Program Manager at Amazon Advertising, where a notable achievement included developing a complex prioritization solution for campaign management. Additional experience encompasses positions at Wayfair, Verve, Eyeview, Teralytics, and AppNexus, showcasing a strong track record in product development, system design, and revenue generation. Fred Lu earned a Bachelor of Science degree in Biomedical Engineering and Computer Engineering from The Johns Hopkins University.