THE FREITAG STORY

In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.

With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists.

The tarp bag headquarters have been located at the Noerd industrial complex in Zurich-Oerlikon since 2011. Here, on premises measuring over 80,000 square feet in area, the tarps are disassembled and washed and cut to size by hand. FREITAG thinks and acts in cycles – and that is evident in the factory as well: Each step and process is looked at not only from the aspect of profitability but also through the eyes of FREITAG.

In 2014, Daniel and Markus Freitag gave themselves a new raw material on which to flex their creative muscles: F-ABRIC. Their rugged, completely compostable textiles are based on vegetable fibers produced using a minimum of resources within an area of 2500 kilometers form the factory.

Apparel & Fashion

Consumer Goods

Retail

Textiles

FREITAG

This department focuses on the development and management of visual and artistic projects to enhance brand messaging and engagement.

Creative Services

This department focuses on identifying growth opportunities and building partnerships to drive revenue.

Business Development

This department focuses on acquiring goods and services, managing vendor relationships, and optimizing sourcing strategies for various projects.

Procurement and Sourcing

This department focuses on guiding the development and strategy of products to meet customer needs and business objectives.

Product Management

This department oversees the management and execution of retail store functions to enhance customer experience and optimize sales.

Retail Operations

This department focuses on developing software solutions and analyzing technical data to enhance system performance and integration.

Data and Software Development

This department oversees the management and strategic direction of application development and maintenance.

People (2)

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Other teams

Business Development

Procurement and Sourcing

Product Management

Retail Operations

Data and Software Development

Application Management