Sofia Varela

Sofia Varela is currently the CRM & Email Marketing Manager at Freja Bone Broth, where they develop strategic email initiatives and drive customer engagement. With over five years of experience in digital marketing, Sofia previously held roles such as Digital Marketing Coordinator at Skinnydip London, where they enhanced brand visibility through innovative marketing strategies. Their background includes a Bachelor's degree in English Language and Literature from the University of Nottingham and positions at companies like Grind, Russell & Bromley Ltd, and The Gut Health Doctor, where they leveraged data to optimize marketing campaigns.