Frequency is an experiential marketing agency specializing in immersive brand experiences that blend strategy, storytelling, and cultural relevance.

Founded in 2020 by Sandra Novas, Frequency is women-led and proudly independent, producing activations, installations, and events across the U.S. and internationally.

With deep roots in event production and cultural engagement, Frequency works at the intersection of creativity and execution—where bold ideas become unforgettable experiences. Our team of producers, creatives, and strategists is dedicated to building environments that inspire emotional connection and lasting impact.

Since its founding, Frequency has delivered standout work for clients including Audi, Sony Music, Sony Pictures Entertainment, NBCUniversal Telemundo, and more—transforming spaces into stories and brands into experiences. From multi-city tours and branded pop-ups to large-scale sponsorship activations, every production is intentional, immersive, and made to resonate.

Sandra Novas, who previously co-founded Miami’s top experiential agency, brings over a decade of experience in live event innovation to Frequency’s foundation. Under her leadership, the agency has built a reputation for agility, taste, and creative vision.

As a team, we believe the most powerful experiences are the ones you feel. That’s our frequency.

Frequency Agency

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