Fresh Approach is a 501(c)3 non-profit with a big mission: to create long-term change in local food systems, by connecting California communities with nourishing food from California farmers and expanding knowledge about food and nutrition.

To achieve this mission, Fresh Approach has developed programs and partnerships with certified farmers’ markets, community-based organizations, local businesses, schools, public health departments, community clinics, and
others in six Bay Area counties: Alameda, Contra Costa, San Francisco, San Mateo, Santa Clara, and Solano.

Our work falls into three different program areas: 

- Nutrition Education (VeggieRx, Healthy Food, Healthy You)
- Food Access (Freshest Cargo Mobile Farmers’ Market), and
- Food Equity (CalFresh,Market Match, and WIC Outreach). 

These programs work to address different aspects of food access inequities and health disparities in Bay Area communities.

Whether we’re teaching families struggling with type-2 diabetes how to cook healthy meals, bringing locally grown fruits and veggies to underserved communities with the Freshest Cargo truck, or helping families find local farmers’ markets where they can use their SNAP benefits, we’re committed to building a healthier Bay Area.

Agriculture & Farming

Food & Beverage

Non Profit

Social Impact

Social Programs

Fresh Approach

Fresh Approach's headquarters in Concord, United States

Laura deTar

This department focuses on building relationships and facilitating communication between the organization and the community.

Community Engagement

This department focuses on managing and enhancing food access initiatives and community engagement programs.

Food Access Services

This department focuses on promoting nutritional awareness and education within the community.

Nutrition Education

This department focuses on driving sales growth through specialized development initiatives.

Sales Development

This department focuses on developing and managing initiatives that promote health and nutrition within the community.

Fresh Approach

Org chart

Teams

Community Engagement

Food Access Services

Nutrition Education

Sales Development

Wellness Programs

Offices

Fresh Approach

Org chart

Teams

Community Engagement

Food Access Services

Nutrition Education

Sales Development

Wellness Programs

Offices

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