Colene Blanchet

Colene Blanchet is an accomplished design professional with extensive experience in global packaging and branding across various industries. Currently serving as Vice President of Global Packaging Design at Fresh since December 2018, Colene leads strategic initiatives in design and sustainability for diverse product lines. Prior roles include Design Director for Soaps and Sanitizers at Bath & Body Works, where Colene facilitated growth through innovative packaging solutions, and Art Director for Fragrance at Victoria's Secret, contributing to award-winning fragrance programs. Colene's earlier experience includes a Creative Design Manager position at West Elm, overseeing print and packaging design, as well as freelance roles for notable brands and academic institutions. Colene holds a BFA in Industrial Design from Massachusetts College of Art and Design and a BFA in Graphic Design from the University of Massachusetts Lowell.