Perrine Prevost is a seasoned professional with extensive experience in the beauty and wellness industry, holding key leadership roles across various companies. Notable positions include UK Managing Director at BY TERRY and General Manager UK at Fresh, currently serving as General Manager Continental Europe & UK at Fresh since May 2022. Perrine's expertise includes brand positioning, marketing strategy, and commercial development, demonstrated through impactful work with Guerlain, where responsibilities encompassed the launch strategy in Brazil, and at Natura, where Perrine contributed to business development and sustainable practices in the French market. As the founder of Perrine Prevost Consulting Ltd, Perrine provided strategic consulting for various clients. Academic credentials include a Master in Marketing studies & strategy from Institut d'Etudes politiques de Paris, complemented by experiences at McGill University and Lycée Felix Esclangon.
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