Jake Lambert is currently the Head of Optimisation at Fresh Egg Digital Marketing Agency, overseeing all optimisation activities, including CRO, SEO, and Content. Previously, Jake served as Head of Experimentation at Feel - Wellness, Reimagined, where they successfully increased conversion rates through innovative experimentation strategies. Prior roles include Principal Consultant at Conversion.com and Digital Optimisation Analyst at Maxymiser, where Jake led optimisation initiatives for various clients, driving significant ROI. Jake holds a Bachelor of Arts in Economics from the University of Hertfordshire and has extensive experience in digital marketing and analytics.
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