Our story
Founded upon fresh ideas, built on experience and a clear vision for the future. We skip most steps between the fields of our growers and you, so you get the very best products.

Our vision
Once upon a time, we looked at traditional flower trade, where flowers travel thousands of miles to a central warehouse for auctioning, before travelling on toward their final destination. We imagined how things would be when buyers could buy direct from source, with the same confidence, without all the unnecessary and extra steps.

No extra steps
We help you source the freshest products from growers all over the world. Our local experts, who regularly visit the fields and understand the product, help you find the right growers and fulfill your orders. Thanks to our local presence, in-person visits to the fields and thorough inspections you can have total confidence in quality and volume. We take care of shipping and logistics, making sure flowers are delivered in perfect condition – without extra steps – from field to vase (or warehouse).

Fresh for a better future
In many ways, buying fresh from source is a good idea. We ship to order, skipping all unnecessary intermediate steps such as a central flower auction house. This means a radically shorter supply chain with fewer miles to travel, fewer refrigerated cargo holds and fewer days in transport. Good news for our customers, who get higher quality flowers and reduced costs, but also for our planet.

At Fresh From Source we feel a strong obligation towards future generations to do things better. We believe the global flower trade can improve in many ways, and that there is no time to waste doing so. We’ve started by investing in the local communities growing our products, optimising transport methods in order to reduce emissions and waste, and publishing an annual report about sustainability at Fresh From Source.

Fresh From Source

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