David Hoke

David Hoke is an experienced professional in the health and well-being sector, currently serving as the Managing Director at Fresh Tri, a neuroscience-based company, since April 2024. Hoke is also the Founder of Hoke Ventures, established in May 2023, where a diverse range of consulting and advisory engagements have been undertaken. Previous roles include Head of Consumer Experience and Well-being at RightMove Health (May 2023 - May 2024), and Chief Well-Being Officer at Thrive Global (March 2021 - June 2023), where contributions were made to product development for underserved populations. Earlier experience includes Senior Director of Health and Well-being at Walmart (2012-2021) and Global Wellness Manager at Yum! Brands (2009-2012). David Hoke holds a BA in History from Dickinson College and a Master of Arts from New York University.