As with most good things, FreshCUP™ is a product of need. More specifically, it was a simple cup of coffee, or rather, the lack thereof, that sparked the development of FreshCUP™.
A few years ago, like tens of thousands of his fellow workers across Israel, FreshCUP™’s founder, Avi Kafzan, found himself looking to take advantage of a rare break in his day with a cup of coffee.
At the time, disposable cups had not yet conquered Israeli office spaces, and Avi was forced to clean a particularly dirty coffee mug, and Avi being Avi, he did a bit more. After 10 precious minutes, the sink was shining.
A minute later it hit him: What if there were a compact dishwasher in the kitchenette designed and devoted solely to cleaning dirty cups and glassware? It would save so much time and aggravation.

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