Samuel Smith is currently the Director and Head of Global Leadership Advisory at Freuds, where they provide senior counsel to CEOs and founders across the corporate sector. They oversee Freuds' media training and executive performance studio, Newsroom. Previously, Samuel gained significant experience as a senior programme and Newsgathering producer at BBC News, where they worked on major stories and earned a British Journalism Award for their contribution to the Panorama investigation into doping in athletics. Samuel holds a Bachelor of Arts in English from the University of Birmingham.
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