Friction Business Advisory is a dynamic business management consultancy founded in July 2024 to address the growing complexities organizations face in today’s fast-paced world. Established to bridge the gap between local businesses in Lebanon and global standards, the firm specializes in empowering SMEs, startups, and emerging market enterprises to compete effectively on regional and international levels. With decades of combined experience in the leadership team, a collaborative, innovative, and results-driven approach is brought to every engagement. Tailored solutions help clients identify inefficiencies, streamline operations, and achieve sustainable growth, ensuring success in competitive environments.

On October 16, 2012, Parisien Consult was founded as a SARL company in Paris, France, specializing in consultancy services and professional training for startups and small to medium-sized enterprises (SMEs). After years of successfully guiding businesses through various challenges across France and GCC, we recognized the need for a more innovative approach. In July 2024, we rebranded as Friction Business Advisory and entered into a strategic collaboration with a distinguished group of expert partners. This partnership has significantly enhanced our capabilities, allowing us to relocate to Lebanon to better serve our clients. The rebranding reflects our commitment to delivering innovative, cutting-edge solutions to the increasingly complex challenges organizations face in today’s dynamic market landscape.

Friction Business Advisory

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