Frida manufactures and sells baby care products, grooming kits, mom products, first-aid, postpartum recovery and delivery kits.

Family

Health Care

Personal Health

Frida

Frida's headquarters in Miami, FL, United States

Chelsea Rosen Hirschhorn

Andrea Guantlett

Joe Lussier

Jackeline Israel de Nichols

Chabu Kashito

Andrea Gauntlett

Strategic Sourcing Manager

Luis Isturiz

Alex Pantin-Gutierrez

Katie Baldwin

Anthony Adkins

Eric Hirschhorn

Kate Alexander

Maggie Langer

Jenn Greenberg

Thomas Herdtner

Recruiter

Maggie Sause

Rob Karpf

The Leadership Team at Frida is responsible for setting the strategic direction and ensuring the overall success of the company. This involves overseeing various departments such as sales, marketing, brand management, research and development, engineering, finance, and operations. They coordinate efforts across these domains to drive growth, foster innovation, and maintain operational excellence, ensuring Frida continues to deliver high-quality products for baby care and maternal health.

Leadership Team

The Marketing and Brand Management team at Frida focuses on building and maintaining the brand's identity while driving growth through various marketing channels. This team develops and implements strategies for digital marketing, social media engagement, customer experience, and international expansion. They also manage specific product categories and ensure brand consistency across all communications and campaigns to enhance Frida's market presence and customer loyalty.

Marketing and Brand Management

The Design Team at Frida is responsible for conceptualizing and executing product aesthetics, packaging, and user experience for baby care and postpartum products. This team ensures that all products are not only functional and safe but also visually appealing and aligned with Frida's brand identity across various mediums.

Design Team

This department focuses on developing and maintaining brand strategies to enhance market presence and consumer engagement.

Brand Management

The Engineering & Compliance Team at Frida is responsible for ensuring that all baby care and mom products meet the highest standards of quality, safety, and regulatory compliance. This involves overseeing new product development (NPD) sourcing, managing quality assurance processes, maintaining regulatory compliance, and innovating in packaging engineering to ensure product integrity and user safety.

Engineering & Compliance Team

This department focuses on forecasting customer demand and managing supply chain operations to align inventory levels with market needs.

Frida

Org chart

Teams

Leadership Team

Marketing and Brand Management

Design Team

Brand Management

Engineering & Compliance Team

Demand Planning

Offices

Frida

Org chart

Teams

Leadership Team

Marketing and Brand Management

Design Team

Brand Management

Engineering & Compliance Team

Demand Planning

Offices

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