Michael Pendleton

Michael Pendleton has a diverse and extensive work history in the field of marketing and customer acquisition. Michael has held various roles in different companies throughout their career.

Pendleton began their work experience at Studio Kicks in 2006, where they were responsible for marketing and public relations for tech, dating, and fitness enterprises. Michael also acted as interim VP and Creative Director for a NetSuite integration company.

In 2002, Pendleton joined FriendFinder Networks, Inc. as the Managing Writer and Online Strategist. Michael was responsible for writing web and email copy for the world's largest online dating network. Their efforts played a vital role in propelling the company's revenue from $150,000 to $650,000 per day. The company was later sold for $500 million.

From 2007 to 2008, Pendleton worked as the Senior Manager of Online Marketing at 247 Workspace, an e-tail office furniture company. Michael significantly improved the company's ROI on advertising, doubled the number of visitors per month, and reduced ad spend by 15%. Additionally, they implemented strategies to accelerate online customer acquisition.

From 2008 to 2009, Pendleton served as the Director of Marketing and Copywriting at ClearLead Inc, a SEM lead generation company. Michael generated thousands of qualified leads for clients in industries such as real estate, financial services, senior living, and technology.

Pendleton then joined World NetMedia, LLC in 2009 as the Head of Email Marketing, Customer Acquisition, and Retention. Michael successfully increased the value per user of the dating and social network, resulting in a 15% revenue gain in less than 18 months.

In 2011, Pendleton joined Adchemy as a Senior Manager of Email Marketing. Michael was responsible for high-volume customer acquisition in the consumer financial services and online education sectors.

In 2012, Pendleton worked at Sand Hill Digital as a Senior Manager of Email and Content Marketing. Michael was recruited by a VC group to develop organic search strategies for saturated verticals such as online education, financial services, and healthcare.

From 2014 to 2016, Pendleton served as the Director of Customer Acquisition and Content Marketing at CallSocket / CalMedia. Michael directed successful online marketing campaigns and public relations efforts to attract foreign investors and promote nonprofit organizations.

From 2016 to 2017, Pendleton worked as a Customer Acquisition/Digital Media Consultant at Markable Solutions. Michael assisted multinational companies in syndicating content, managed SEO articles, and developed email marketing strategies.

Most recently, Pendleton joined FriendFinder Networks Inc. in 2017 as the Director of Customer Engagement.

Overall, Pendleton's work experience demonstrates their expertise in customer acquisition, digital marketing, content development, and email marketing.

Michael Pendleton has a Bachelor of Arts degree in Creative Arts with a focus on English, Music, Art History, and Theatre from San Jose State University. Additionally, they hold an Editorial Certification from Stanford University specializing in Associated Press. In terms of additional certifications, Michael has pursued Fitness & Nutrition at California State University, Hayward, and Technical Writing at De Anza College.