WE HELP ORGANIZATIONS STAY RELEVANT AND ADAPTIVE 

Changing people's behavior is hard work: messy, non-linear and often uncomfortable. But that's not the problem—it's that most methods aren't built to handle this reality. Ours is.

In uncharted territory, you can't start by drawing the map, hoping reality will follow. Once you’ve decided on what direction you want to move in, you have to get out and explore which route leads there in reality. Only then does it make sense to draw a map to help others get there, too.

We call it reality-first transformation. It's messy, non-linear, and sometimes uncomfortable. But it works. Because real change doesn't happen until people start doing things differently.

A SMALL BUT MIGHTY CONSULTANCY FOUNDED IN 2015

Friktion is a management consultancy in from Malmö and Stockholm. We specialize in finding novel solutions to problems organizations don't know how to solve, and help them transform to stay relevant and adaptive. Up until November 2024, we were known as Sense/Make.

Our people are management consultants, organizational change specialists, agile coaches and market strategists. Complexity awareness, non-linear methodology, and the courage to try new things are at the core of our ideas and toolbox.

READY TO ADD SOME FRIKTION? 

Great! We have our sleeves rolled up, eagerly awaiting your message or call.

Friktion

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