We create hospitality experiences that leave a lasting impression.

FRIMA is a creative agency specializing in concept development, brand strategy, storytelling, and guest experiences within the world of restaurants, bars, hotels, and lifestyle. We bring brands to life by blending strategic insight with bold creativity—crafting everything from brand identities and editorial content to immersive events and experiential marketing.

From launching Dining by Amex for American Express to redefining Operahuset as a modern dining and entertainment destination, our work spans the intersection of storytelling, design, and hospitality. Whether shaping a new restaurant concept, developing a brand’s voice, or creating high-impact campaigns, we work closely with clients to elevate their vision and connect with audiences in a meaningful way.

WHAT WE DO:
- Concept & Storytelling – Shaping brand narratives, campaigns, and guest experiences.
- Brand Identity – Developing names, messaging, and positioning that stand out.
- Copywriting & Communication – Crafting editorial content, campaigns, and brand storytelling.
- Creative & Project Management – Turning ideas into reality with expert teams and execution.
- Experiential Marketing – Creating immersive brand experiences and high-impact activations.

We collaborate with forward-thinking brands such as American Express, Operahuset, Nobis, Ricordi, Brasseriegruppen, Frantz Hotel, Sjöstrand Coffee, Rejoice, Dupond, Kasai Group, and many others—brands that strive to stand out, engage, and create unforgettable moments.

📍 Based in Stockholm | Working globally.

FRIMA

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