Peter Keller

Peter Keller is a seasoned executive with extensive experience in leadership roles across various industries. Currently serving as CEO of FringeSport since 2010, Peter focuses on producing quality strength and conditioning equipment at competitive prices. As President of Electron Properties since 2022, Peter oversees a portfolio of light commercial warehouse properties in Austin, Texas. Previously, Peter held the position of Vice President at Living Direct from 2005 to 2012, where a strong emphasis was placed on buying, merchandising, and product development. Peter also contributed to the launch of new brands and managed online marketing at Richlund Ventures. With an MBA from the Texas McCombs School of Business and a BS in Media Studies from The University of Texas at Austin, Peter's educational background complements a robust career in marketing, product management, and real estate.