The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team is celebrating its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg.

Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world’s largest water feature in a sports facility, the massive Choctaw Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest’s prestigious "Best Ballpark Renovation"​ award for two consecutive years (2015 and 2016). 

More than 140 former RoughRiders players have gone on to play Major League Baseball, including All-Stars Chris Davis, Adrian Gonzalez, Ian Kinsler, Neftali Feliz, Elvis Andrus, Rougned Odor and Nomar Mazara.

Sports

Frisco RoughRiders

Frisco RoughRiders' headquarters in Frisco, TX, United States

Chuck Greenberg

Drew Mitchell

Scott Burchett

This department manages the planning and execution of events on game days.

Event Operations

The Sales Team at the Frisco RoughRiders is responsible for generating revenue through the sale of tickets, group packages, and corporate partnerships. Their duties include developing and maintaining relationships with clients, negotiating contracts, and creating customized experiences to enhance attendance and fan engagement. The team plays a crucial role in driving the financial success of the franchise by leveraging the RoughRiders' unique facilities and award-winning ballpark features.

Sales Team

This department is responsible for driving revenue through client acquisition and relationship management.

Sales Department

This department focuses on managing and optimizing the inside sales processes and customer service functions.

Sales Operations

This department manages all aspects of public address and broadcast announcements during events.

Broadcast Operations

This department focuses on the planning, execution, and management of live and recorded video broadcasts.

Frisco RoughRiders

Org chart

Teams

Event Operations

Sales Team

Sales Department

Sales Operations

Broadcast Operations

Broadcast Production

Offices

Frisco RoughRiders

Org chart

Teams

Event Operations

Sales Team

Sales Department

Sales Operations

Broadcast Operations

Broadcast Production

Offices

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