Jayson Smith serves as the Chief Strategy & Engagement Officer at SWSbank, overseeing the bank's strategic direction in areas such as engagement, innovation, data analytics, product development, pricing, and communications, aiming to meet the needs of over 14,000 members. In addition to this role, Jayson holds the position of Regional Councillor at Business NSW Riverina Murray, advocating for a vibrant business environment. As a Deputy Captain and On-Call Firefighter with Fire and Rescue NSW, Jayson has extensive experience in emergency response and team leadership. Jayson’s educational background includes degrees from the Australian Institute of Company Directors, Institute of Strategic Management, GRC Institute, and Australian College of Commerce & Management, highlighting expertise in leadership, risk compliance, and financial services.
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