Lane B.

Lane B. is an experienced content and eCommerce professional with a robust background in optimizing brand presence across digital platforms, particularly on Amazon. Currently serving as Content Lead at Front Row since June 2022, Lane B. collaborates with notable beauty and supplement brands to create consumer and FDA-friendly content. Previously held roles include Technical Copywriter at tzumi electronics, where Lane B. produced a variety of written materials, and Ecommerce Specialist at Richline Digital, focusing on site catalog growth and daily operations. Early career experience includes positions at Sakar International, Lee Newman, and Burlington Coat Factory, all emphasizing eCommerce content creation and optimization. Lane B. holds a Bachelor's Degree in Marketing from The Art Institute of Philadelphia.