Partnered with Aldo, Guess, Mr. Tekkie, Pringle of Scotland, Destinations by Frasers, Destinations Outdoor, BrandMania, Vessel, Advance, Blink, Call It Spring, Travelite, Busby, Delsey Paris, TravelPro, Kipling, Frontierco Vision, Sun Boutique, Tom Ford Eyewear, Ted Baker, Polo Eyewear, adidas Eyewear, Timberland, Revo, Max&Co, and more to come. 

Founded in 1986 as Busby®, the first retail store specialised in quality leather handbags and luggage. Today, Frontier Co® has become home to a collection of South Africa’s favourite brands. Our portfolio ranges from Apparel to Luggage, Footwear, Leather goods and Eyewear. We manage world-renowned brands including Aldo®, Guess®, Pringle of Scotland®, Delsey®, Kipling® and FrontierCo Vision®, alongside trusted local names and innovative-forward thinking brands like Advance®, Travelite® and Mr Tekkie®.


The design, development and growth of these brands is a product of the insightful minds of our people. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes while our leaders and colleagues provide mentorship and inspiration, so you can be at your best.


We believe that every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.


Apparel & Fashion

Eyewear

Retail

FrontierCo

FrontierCo's headquarters in George East, South Africa

This department provides technical support and training related to information systems and technology.

Information Technology

The Marketing and Branding team at FrontierCo is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and engagement across multiple channels. This team manages brand portfolios, drives social media campaigns, and collaborates with partners to ensure consistent brand messaging and positioning. By fostering innovation, creativity, and data-driven decision-making, the team aims to build and sustain a strong, recognizable brand presence in the market.

Marketing and Branding

The Leadership Team at FrontierCo strategizes and directs the overall business operations to drive growth and success. Comprising the Chief Executive Officer, Managing Director, and the CIO, Systems and Solutions Architect, this team ensures seamless integration and innovation across all brand portfolios. They focus on fostering a culture of mentorship, purpose-driven work, and disruptive thinking to maintain FrontierCo's standing as a leader in quality retail.

Leadership Team

This department focuses on managing credit operations and strategic planning to optimize financial performance.

Credit Planning

This department oversees the strategic planning and execution of marketing initiatives to promote the brand and its products.

Marketing Management

This department focuses on the strategic planning and management of merchandise to optimize sales and inventory.

People (0)

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Other teams

Marketing and Branding

Leadership Team

Credit Planning

Marketing Management

Merchandise Planning