Most founder-led brands never decided to put the founder in charge of ecommerce. It just happened. The brand grew on great product and great taste, the store grew with it — and the way it's run never caught up. So it ends up run off the founder's plate, reactively, with no one senior truly owning it. You can see revenue; you can't see whether ecommerce is actually profitable, or which lever moves it.

That's the moment we're built for. Frontleft becomes your fractional Head of Ecommerce — the senior layer that owns and runs your online store, without you hiring one full-time. It's for founder-led DTC brands doing roughly €2–15m on Shopify whose operation never caught up with the brand.

We install the operating system to run it like a real department:
• A board-grade ecommerce P&L — ecommerce as its own profit centre, true contribution margin, not just revenue
• Daily and weekly performance reporting the whole team can read
• A full audit and a prioritised roadmap
• A weekly operating rhythm, with clear ownership of who does what

We own the strategy and direction; the hands-on work is handled by your team or specialists we bring in. We're not a development shop — but when the roadmap calls for a build, a replatform, a migration or a custom integration, we bring in trusted developers from our network and direct them, so you get the work delivered without managing the builders yourself.

We've led ecommerce for brands you'll recognise — Jimmy Joy, JYSK, Lavazza and Wella.
And when Frontleft runs ecommerce as a real operation, the numbers follow:
• Agenda Bookshop — +21% net sales, +50% conversion, +37% average order value
• JYSK — +119% growth in the first six months
Senior commercial leadership — without the cost, risk or wait of a hire.

Curious how we can help? Book a free, no-obligation 30‑minute consultation and let’s talk through your store’s potential.

https://calendly.com/frontleft/book-a-meeting 


Frontleft

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Frontleft

Org chart

Teams

Offices

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