FRoSTA AG is a Germany-based producer of frozen food. The Company provides frozen fish and meals, as well as vegetables, fruits and herbs from its and partners' farms in Germany and Poland. It markets products in Germany, Poland, Austria, Italy and Eastern Europe. The Company operates through three segments: Brand Business, Private Label Business and Non-Retail-Geschaeft. The Brand Business segment comprises the FRoSTA brand, the TIKO brand with fish and meals and the ELBTAL brand with vegetables. The Private Label Business segment operates under the FRoSTA AG and COPACK names and comprises the private label business sales channels with food retailers in Western Europe. The Non-Retail-Geschaeft focuses on caterers and industrial customers. The Company operates through subsidiaries in Germany, France, Italy, the Czech Republic and Poland.

Food & Beverage

FRoSTA

FRoSTA's headquarters in Bremerhaven, Germany

This department manages communication and media relations to enhance the organization's public image.

Public Relations

The Marketing and Brand Management team at FRoSTA is responsible for developing and executing strategic marketing initiatives that enhance the company's brand presence across its product lines, including frozen fish, meals, and vegetables. They focus on brand positioning, customer engagement, and digital marketing strategies to drive growth in various markets, while also managing communications and partnerships to promote the FRoSTA and TIKO brands. This team collaborates closely with sales and product development to ensure alignment with consumer needs and market trends.

Marketing and Brand Management

The Operations and Supply Chain Management team at FRoSTA is responsible for overseeing and optimizing the entire supply chain process, from sourcing raw materials to final product delivery. This team ensures efficient production operations, manages logistics, and coordinates with various departments to meet demand while maintaining quality standards. By analyzing performance data and implementing strategic improvements, they play a crucial role in enhancing operational efficiency and supporting the company's growth across its diverse market segments.

Operations and Supply Chain Management

The Sales and Account Management team at FRoSTA is responsible for building and maintaining relationships with key clients across various segments, including retail and food service. They drive sales strategies, manage national accounts, and ensure customer satisfaction by addressing needs and providing tailored solutions. This team plays a crucial role in expanding FRoSTA's market presence in Germany and Eastern Europe while supporting the brand's growth initiatives.

Sales and Account Management

This department focuses on managing and nurturing relationships with key accounts to ensure customer satisfaction and growth.

Account Management

This department oversees the planning and management of supply chain operations, including demand forecasting and supply planning.

Supply Chain Management

This department focuses on integrating digital technology into all areas of the business to improve operations and deliver value.

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Other teams

Marketing and Brand Management

Operations and Supply Chain Management

Sales and Account Management

Account Management

Supply Chain Management

Digital Transformation