The FRSR.com platform aims to support fashion designers. They publish presales which means they do not produce clothes prior to receiving orders. This solves the main problem that small or independent fashion designers have - it is not sustainable to make clothes that may or may not sell.

Buyers of presales receive a digital receipt (DR), which can be redeemed for the item or traded in our secondary market. This transforms customers into investors - a 0 to 1 idea. The trade of DRs gives savvy shoppers the data that they really need to find new ideas and trends (not what the fashion industry wants them to buy). At scale this changes the DNA of the fashion industry; before FRSR only the runway, media and corporations drove trend. Anyone with a DR can redeem the item, which at this stage it has been produced and will be shipped by FRSR.

FRSR started out as a response to the war in Ukraine in early 2022. It supported small independent fashion designers that were hit hard when the invasion began. The team bought their products and sold them in pop-ups around Europe and worldwide online. Later the ideas that became the new FRSR platform took shape and development work started in 2024.

FRSR Venture Studio

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